Project: Peter Alexander

Location: Chadstone Shopping Centre, Melbourne

Completed: 2024

Photographer: We Shoot Buildings for Peter Alexander & Studio Gray Scale 

Overview: ONE68 was proud to deliver the fitout of the new-format Peter Alexander flagship store at Chadstone Shopping Centre. As Peter himself described it, the result is a “treasure trove of gorgeous things & details” — a vibrant and playful space that elevates the customer experience while staying true to the brand’s iconic charm.

Our scope included a bold solid-pink ceiling crowning the central counter, framed with curved mouldings and flanked by bespoke gift box shelving, anchored by an integrated rear-wall digital screen. Updated store colours retain the signature pink while introducing fresh accents, paired with modernised mouldings, redesigned display tables with stacked rounded-leg forms in pink and blue, and light-enhancing glass tops.

Illuminated category signage and a vintage cinema-inspired fitting room sign add clarity and character, while the fitting rooms themselves immerse customers in a whimsical world of floor-to-ceiling pink, unique wallpapers, and custom detailing. From the carefully considered shopfront to the immersive interior, the project reflects ONE68’s craftsmanship and attention to detail—delivering a flagship retail environment that captures the spirited essence of Peter Alexander in a refreshed, new-format store